Brand identity is a powerful tool when used correctly, but sometimes a rebrand is needed. There are many reasons why a business may choose to do this, it could be that the business has evolved into something else, they are trying to enter a new market or the obvious fact that a business isn’t doing very well and they need to have a rethink. Rebranding is not easy, so you need to make sure this is going to be viable before committing to it. There are many things that need to be taken into consideration and there are ways that you can go wrong. In this article, we will go through some helpful tips on how to rebrand your business the best way. This will be relevant wherever you are in the world from the UK to Dubai, rebranding is uniform and can be done with any business.
One of the first things you should do is identify your goals for the rebrand so you can keep track. If you are rebranding just because you feel you want a new image, then you won’t get very far at all. The best thing to do is have a sit-down and think about what you want to achieve in this rebrand. There are many reasons such as wanting to increase your market share, raise profits or align your business with a different target market. This is an essential step and if you don’t do this, then your rebranding is more than likely going to flop.
Once you understand your goals for the rebranding strategy and have your style guide ready, then it is time to start going to ask for some help from a brand design agency that can help you reach your goals. It is essential that you get all of your design and rebranding correct the first time. If you don’t and keep changing, customers are going to feel detached which will, in turn, result in the loss of customers which you have worked hard to obtain. Working with some of the best talents can help you to get the results you need. Choosing a branding agency Manchester or London will seriously benefit you for this as they are both hubs for this industry.
A brand design agency can do much more than developing a brand, they will create the packaging, typography, colours, tone of voice, images, photography and application to all platforms. Investing in this early can save you from a rebrand and can ensure that you are on the right path to success.
The next stage is to have a style guide ready. This is basically a rulebook on how you want your brand to be represented in terms of logo, language used, colour palette, fonts, tone of voice and everything else that you feel is important. This guide should have all the information about the brand, how it looks, feels and sounds are just some key elements to think about.
Once you have the designs from your agency, then it is time to share the love by informing everyone in your business of the direction you are going by sending over the style guide. This will ensure that everyone is on the same page and can align their work with this for the future. By offering a meeting or conference, you will be able to get feedback and answer any questions your employees may have. This is essential as it will reduce the risk of getting something wrong.
This is an essential part of the rebranding that if you forget, people will not know who you are and in turn, lose your existing customers. It is commonly known that if you decide to just rebrand, your loyal customers will feel distanced if they haven’t had some information about the process. This doesn’t have to be war and peace but it can just be frequent posts on social media.
Your customers will want to have a voice in the decision making so send out some quality questionnaires about the rebranding to them. You can even offer them a discount or enter into a prize draw for those who fill it in. Get them in at the idea stage so that they can help to guide you through the process. This will, in turn, help your customers feel valued and they will have a lot more trust in your brand which will keep them coming back and recommend you to friends and family.