Business Marketing Mistakes To Avoid In 2021


Digital marketing is no longer something that only big businesses are talking about. It is an essential tool to get your business out there to make new connections and to build a loyal customer base. We have seen an influx in people investing in marketing tactics for their business due to lockdown happening. There are many organisations that have seen an influx of customers, but if you make a mistake, it can be detrimental to your goals for the year.

If you are struggling to do your digital marketing then it may be worth looking for a reputable Digital Agency Manchester based or an agency that is close to you. They will be able to give you all the advice you need and will help to build your ROAS and ROI. In this article, we will go through some business marketing mistakes to avoid in 2021.

Not Knowing Your Target Audience

One mistake that many businesses do is they don’t take the time to understand their target audience. The first step to having a successful marketing strategy is to be able to know who your target audience is and what their personas are. It is essential to understand what they like and dislike and to line your business up with these personas.

2020 affected everyone in the world, it has been tough, to say the least. The world has changed and that means your target audience has changed. It is important to take note of the changes your target audience has had. An example of this would be to understand what your audience’s problems are, and how you can resolve these for them. Be mindful to have a goal in place and abide by it as this will help you to steer away from the distractions and will help you to deal with strategy alterations.

Not Having A Blog

If you have just started your marketing journey, then you should know that content is king. Many forget the importance of content marketing but it can deliver excellent results. The trick is to keep your site content fresh with relevant articles that are going to help your customers. This doesn’t have to be just your blog but throughout your site. It should be optimised for search engines with relevant keywords to make your site as relevant to your audience as possible. If you are struggling to get this right, you should look at hiring a professional who provides SEO Manchester based or somewhere that is close to you so they can provide more local SEO.

Here are some tips to help your content marketing strategy:
  • Understand your buyers’ persona
  • Commit to thorough keyword research
  • Think about the context of the content before writing
  • Proofread your content
  • Personalise the content with brand voice
  • Include facts, figures and back them up
  • Share on social media

Ignore Your Competition

Whilst you are wanting to be different from your competitors, it isn’t a bad idea to also keep a close eye on what they are doing. The reason why you should be keeping a close eye on them is that you need to make sure your customers know that you are different and better than your competitors.

This may sound tricky to decipher what they do differently, but to do this correctly, it is best to do a SWOT analysis of your business with each of your main competitors. By doing a SWOT analysis, you will be able to determine where you stand and where your competitors brand values stand. There is so much to learn from your competitors such as their social media actions, how they are dealing with the latest trends and how they are adapting to the times.

Not Paying Attention To Social Media

There are many different types of social media channels out there including Facebook, Snapchat, Instagram, LinkedIn, Twitter and also the new kid on the block Tiktok. These days, there’s not a day that goes by where you don’t go onto your social media and scroll through social feeds. So it makes sense that if you are going to have a business, you should be promoting yourself on there with relevant content, competitions, polls etc. You should also be following what your competitors are doing.

You should be checking all social media channels regularly to see if they are doing anything different to you. Also, find out where they are most active as this will indicate where the best sources are for your industry which you should do before creating an account anyway.

Here are some tips to get started:
  • Create a content calendar for your social media
  • Personalise your social media platforms for your brand
  • Be transparent and create unique visual content
  • Post customer testimonials and short videos made using a video maker
  • Use gamification for better engagement

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