GSMA confirms that the Mobile Barcelona will be held. The managing director of the organizing entity, John Hoffman, insists that the contest will take place from June 28 to July 1 but admits a greater weight of the virtual aspect.
GSMA , the organizing body of the Mobile World Congress ( MWC ) has today wanted to settle any rumors about a new suspension of the mobile fair , which is scheduled to be held in Barcelona from June 28 to July 1 .
After moving the date , which should have been at the beginning of the current month, and having canceled the 2020 edition at the beginning of the pandemic, the organization increased safety and hygiene measures and yesterday, it closed an agreement with the Ministry of the Interior to facilitate travel for participants from countries outside the European Union (EU). At the same time, it has enhanced the show in its virtual format .
After an incessant trickle of casualties by large companies, the last of them the Korean LG , which have announced that they will not attend the fair in person, although in some cases they will virtually, the CEO of GSMA, John Hoffman, have insisted that the show will take place, although with a predominance of the virtual aspect.
Through a communication, the manager stated: “I am not only hopeful about the future but also with regard to bringing together our ecosystem at MWC21 in Barcelona”, he says. After admitting that they are aware that “not everyone will be able to attend in person” he emphasizes that the importance of the virtual room has increased.
At the same time, he says bluntly: “See you in 12 weeks at Mobile.” Hoffman aims to be one of the first large salons to return to minimal normality, after being the first to be canceled in 2020.
And in his communication he underlines the importance of the theme that will dominate this year’s edition, ‘Connected Impact’, which is “perfect” for the current circumstances. The mobile internet has allowed, he adds, to continue working despite the covid crisis.
And hence the importance of the deployment of 5G networks and its combination with artificial intelligence and ‘big data’ not only for MWC21 but for the whole world, he highlights.